JetBlue

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Now, with swine flu and a rough economy takinytheir toll, the airline will discontinue the flight in Septembedr and October, historically slow months for that The airline will likely resume service in mid-November, said Trudyy Carson, TIA’s director of Air stopped its route in 2000. tried it once a week but stoppesd aftersix weeks. had planned to fly the route four yeara ago but cancelled those planws after Hurricane Wilma batteredthe Yucatan. “We just haven’tt had the best of luck with that Carson said. Efforts to promote the route thissummer aren’ty being abandoned.
The Mexico Tourismj Board and the Cancun Convention Visitors Bureau havespent $40,000p to purchase billboards. To expanxd the outdoor marketing campaign, JetBlue (NASDAQ: JBLU) is spendinb an additional $20,000 with TIA chipping in said Carson. The goal of the marketing effort is to build momentum for a returmn of the servicewhen “season” While loads on the route in May duringv the swine flu scare were nominal, traffiv has picked up on the route in recenty weeks as JetBlue’s 100-seat Embraer 190 has been running half-ful on average, Carson said.