UnitedHealth subsidiary launches short-term plans - Silicon Valley / San Jose Business Journal:

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Indianapolis-based Golden Rule Insurance Co., part of Minnetonka-basex UnitedHealth, said Tuesday that it is introducingt its Short Term Medicalp Plus and Short Term Medical Value planss in 19states — Minnesota isn’ t one of them, as state law prohibits for-profitt insurers. In Alabama, Arkansas, Florida, Illinois, Maryland, Missouri, Mississippi, Oklahoma, Pennsylvania, Tennessee, Texas and Wisconsin, consumers can choose from one to 12 monthds of coverage with either ofGoldej Rule’s new short term plans. In Indiana, Michigan, Ohio and Virginia, one to six monthsz of coverageis available.
“Especially in today’s there is a need for budget-conscious healthj plans for individuals and familiea who suddenly find themselves withoutf health insurance through work or Golden Rule CEORichard A. Collins said in a news Golden Rule also offersx short term health plan s in 15other Alaska, Colorado, Connecticut, Delaware, Georgia, Kentucky, Louisiana, North Carolina, New Hampshire, New South Carolina, South Dakota, West Virginia and Wyoming. Individual insurancre plans are a growing market for health insurance companieas as the recession causes workers to lose their and companies to scale backon benefits, causin g more people to seek the products.
All three of Minnesota’ s major insurers — Blue Cross and Blue Shieldd of Minnesota, Medica, and HealthPartners — have been . One of Medica, even geared toward laid off