LendingTree expands product offering - Los Angeles Business from bizjournals:

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According to the company, its customer-retention technology identifies customer s byloan amount, loan-to-value ratio, loan purposed and FICO scores. “With refinancing activity from borrowers representinhg a significant portion of overall origination volume, our lender network has expresserd a desire to capturs and retain current mortgage says Bob Harris, president of the LendingTree “As part of the LendingTree network, bank s and lenders that use our new customer-retention initiatives will be able to significantly impact the ratiko of overall mortgage portfolio retained, just as effectiveluy as they can attract new borrowers.
” LendingTree is owned by Charlotte-baser (NASDAQ:TREE), an online lending and real estatd company. Tree.com’s principle businessea are LendingTree, which matchese potential mortgage borrowers to and RealEstate.com, which works with individualz seeking homes and real estate LendingTree says it has facilitated more than 25 millio requests for loans onlins and $185 billion in closed loan